10 Of The Most Embarrassing Corporate Social Media Mistakes

10. Stub Fail

In 2011, the social media strategist for Chrysler fired off a Tweet that was probably intended for his personal account and it was really, really bad (probably couldn’t have been any worse): “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f***ing drive.” This tweet is wrong on so many levels (but also kind of funny). If you were even wondering, no, Chrysler did not renew his contract.
10. Stub Fail

9. HMV Fires Off A Bad Tweet

One huge problem that seems to be the cause of many social media snafus, both big and small, is misunderstanding trending topics and hash tags. Take this tweet by Kenneth Cole for example. They insensitively exploited the #Cairo hash tag to promote their shoes. The Tweet was:
9. HMV Fires Off A Bad Tweet

8. Chrysler Says “No” To the Motor City

A lot of people privatize their Twitter account, but for corporations, that’s a big mistake. When an account is privatized, no one can see its tweets except for its followers, all of who have to be approved. How can a brand promote itself if no one can see its Tweets? So, it was a surprise when one of the largest drug store/pharmacies in the country privatized their Twitter account. Ironically, the account is @CVS_Cares. They didn’t care enough to hire a social media director who knew what he or she was doing. The company eventually realized they made a mistake and now CVS has a totally open account. Whether they still care or not, is an entirely different story.
8. Chrysler Says “No” To the Motor City

7. Great Shoes, Bad #Hashtags

The social media director of Smart Car wasn’t exactly, well- so smart. Clayton Hove, who is the creative director of ad agency KK Bold, tweeted a funny observation about the Smart Car:
7. Great Shoes, Bad #Hashtags

6. CVS Doesn’t Care Enough

Does anyone ever have a good experience with any police department anywhere? The NYPD’s snafu is an example of a hash tag gone horribly wrong. They used the hash tag #MyNYPD hoping to get photos of people with their neighborhood cops and other positive stories. It all went wrong when photos flooded in, featuring pictures of violent incidents and police brutality. That wasn’t quite what the social media director had in mind.
6. CVS Doesn’t Care Enough

5. (Stupid) Smart Car

McDonald’s gives us yet another example of social media directors who need to think twice before hash tagging. They asked followers for their #McDStories and promoted the hash tag, thinking people would share fun stories about their experience at the fast food restaurant. Well, the general public misinterpreted that one, and instead of positive stories,  they tweeted very negative ones. Some examples included:
5. (Stupid) Smart Car

4. My #NYPD Experience

Justine Sacco was the head of corporate communications for media giant IAC, which owns College Humor, The Daily Beast, About.com and Match.com. On her way to Africa, she tweeted, “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m White!” IAC found out abut what happened and tweeted their response while Ms. Sacco was on the flight.
4. My #NYPD Experience

3. I’m Not Lovin’ It

The award for the biggest snafu goes to Dr. Phil who posed the dumbest and most offensive question someone who claims to be a doctor can ask.
3. I’m Not Lovin’ It